BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Human Service Forum - ECPv6.16.5//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:Human Service Forum
X-ORIGINAL-URL:https://www.humanserviceforum.org
X-WR-CALDESC:Events for Human Service Forum
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/New_York
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20250309T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20251102T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20260308T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20261101T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20270314T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20271107T060000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260825T083000
DTEND;TZID=America/New_York:20260825T100000
DTSTAMP:20260630T133808Z
CREATED:20260630T133808Z
LAST-MODIFIED:20260630T133808Z
UID:10008244-1787646600-1787652000@www.humanserviceforum.org
SUMMARY:Beyond Posting: Sustainable Social Media and Outreach Strategies for Community Engagement
DESCRIPTION:Many organizations consistently post on social media\, send newsletters\, and promote events\, yet still struggle with low attendance\, poor online engagement\, and outreach fatigue. During periods of burnout\, staffing shortages\, and funding cuts\, communication efforts can easily become reactive\, inconsistent\, or disconnected from the communities organizations hope to reach. \nThis workshop explores practical social media and communication strategies that help organizations increase visibility\, strengthen trust\, and improve participation without relying on constant content production or overextending staff and volunteers. Participants will examine common outreach mistakes\, audience engagement patterns\, messaging strategies\, and low-cost promotional approaches that support more sustainable community engagement. \nObjectives\nBy the end of this workshop\, participants will be able to: \n\nIdentify common communication barriers that reduce community participation during periods of burnout\, low staffing\, and funding cuts\nAnalyze how messaging\, timing\, accessibility\, and audience targeting influence attendance\, trust\, and participation\nExplore low-capacity social media and outreach strategies that support sustainable engagement without relying on constant content production\n\nThis workshop is no cost to HSF Members\n \nBio \nYsabel Garcia is a communications strategist and public health professional leading outreach campaigns\, engagement strategies\, and public-facing communications for nonprofits\, advocacy organizations\, and public health initiatives. She has coordinated multi-channel social media campaigns that generated thousands of views for public education campaigns\, increased attendance at large-scale community events\, and engaged audiences across the United States and internationally. Her work also includes independently building a mental health communications and education platform that gained national and international recognition\, including an invitation to the White House. \nOver the last decade\, she has facilitated trainings on cultural humility\, mental health\, and leadership development\, including serving as a trainer for the Human Service Forum’s Supervisory Skills Certificate Training Program. \nYsabel holds a Bachelor’s degree in Child Psychology and a Master’s degree in Public Health\, grounding her work in human behavior\, systems thinking\, and social context. \n  \nHSF Annual Sponsors:
URL:https://www.humanserviceforum.org/event/beyond-posting-sustainable-social-media-and-outreach-strategies-for-community-engagement/
LOCATION:Virtual Event
CATEGORIES:Community Calendar,HSF Event,HSF Member Event,HSF Non Member Event,Workshop
ATTACH;FMTTYPE=image/png:https://www.humanserviceforum.org/wp-content/uploads/2026/06/Social-Media.png
END:VEVENT
END:VCALENDAR